Our idea: ‘Catch the Flash’ – the first chase that makes the invisible visible.
On the dark streets of Vienna and at the same time online.
Starting: 50 Nike Runners wearing Vapor Flash Jackets – the Flash Runners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flash Runners with their cameras and thereby revealing their jacket numbers won a 10,000 Euro platinum bar. Simultaneously, the rest of the world took part on the microsite. Since all 50 Flash Runners transferred their GPS data to the ‘Catch the Flash Online Game’ in real time by using an app.
Awards
Art Directors Club Germany: 1 x Silver, 3 x Bronze, 1 x Finalist
ADC Europe: 1 x Finalist
Adam&Eva Award: 1 x Gold
Cannes Lions: 1 x Finalist
Creativ Club Austria: 1 x Gold, 2 x Silver, 1 x Bronze
Clio Awards: 1 x Silver, 1 x Finalist
Eurobest: 1 x Silver
Epica Awards: 1 x Silver, 1 x Bronze
DMMA Onlinestar: 1 x Bronze
One Show: 1 x Silver, 2 x Finalist
Red Dot: 2 x Winner
| Agentur: | Jung von Matt/Neckar |
| Kunde: | Nike |
| Projekt: | Launch Vapor Flash Jacket |
| Leistung: | Creative Direction |
| Datum: | 01.01.2012 |
