As part of KIA ́s exhibition, GT RIDE was presented at the International Motor Show IAA 2013 in Frankfurt a. M. With a wall of 9 x 55“ displays, a kinect sensor and a racing wheel, visitors to the fair could enjoy the game as an interactive installation. By moving their hand in midair they created complex tracks within seconds, in the next step, they raced the originated tracks by using the wheel. The faces of the visitors showed us: That ́s one hell of a ride.
| Agentur: | Artificial Rome / La Red |
| Kunde: | KIA Europe |
| Projekt: | GT Ride |
| Leistung: | Creative Direction, Art Direction |
| Datum: | 15.01.2014 |
