The result is a pace world, strange and familiar at the same time. It is like a cockaigne as it combines the finest illustrations with the most advanced Flash programming technique. Most distinct in this sense seems the wonderful old garage in which the user can upgrade his vehicle with BMW′s finest innovations. The elements of the game, even the specially composed sound, all transport one message: This isn′t a game, it is one of the most beautiful movies you′ve seen and - by the way - you are acting the leading part.
| Agentur: | Interone, Artificial Rome |
| Kunde: | BMW |
| Projekt: | BMW P.A.C.E |
| Leistung: | Creative Direction, Art Direction |
| Datum: | 01.08.2007 |
